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This web site box2glory.com had the following on the site, "BOXING GAME - STRATEGY - ROLE PLAY - COMMUNITY." We noticed that the webpage said " Hello, and welcome to Box 2 Glory! Think of B2G as very similar to SIs Football Manager." It also said " But covering sport of boxing. Played both as multi-player as well as single player against AI. Sign and trade boxers from all over the world. Sign coaches, scouts and cutman. Upgrade your gym or get some illegal steroids but dont get caught. Train boxers, build fight plans and nurture your fighters 2 boxing glory. Version 1 of Box2Glory goes live." The header had web game as the highest ranking optimized keyword. It is followed by game, online forum, and multi-player which isn't as ranked as highly as web game. The next words box2glory.com used was boxing. sports was included but could not be viewed by web engines.